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    HP to Feature First Ever Super Bowl Ad Tomorrow, American Chopper Fans Tune In

    Discussion in 'Notebook News and Reviews' started by Andrew Baxter, Feb 3, 2007.

  1. Andrew Baxter

    Andrew Baxter -

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    <!-- Generated by XStandard version 1.7.1.0 on 2007-02-03T15:32:54 -->

    During the 4th quarter of Super Bowl XLI between the Chicago Bears and Indianapolis Colts HP will feature an ad with American Chopper TV show's Teutul family. HP has spent $2.6 million on this 30 second spot showing the Orange County Choppers biker mad family using an HP workstation to create new bike designs, manage their business and download music.

    [​IMG]
    A screenshot from the HP website plugging their upcoming Super Bow ad and promotion (view large image)

    The Ad will be reminiscent of other HP &quot;Talking Hands&quot; commercials in which you mostly see the celebrities hands making gestures but never their face. Apparently there will be a &quot;reveal&quot; during the commercial and we'll see Teutul's face, but most of the ad will feature a first person perspective of Paul riding his bike through an animated 3D world. HP will also offer a 60-second fuller version of the ad on their promotional website for the game. The commercial will offer HD and surround sound for the viewing and audio pleasure of those that upgraded their TVs and sound systems just for this game.

    [​IMG]

    HP will also be pushing &quot;Game Day System Specials&quot; in conjunction with the ad. A peak at the website that's already up for this shows that the pricing is about normal and promotions the same as ever.

    The &quot;Personal Touch&quot; campaign started in May of 2006 and was created by HP's marketing gurus Sajitiv Chahil and David Roman, both former Apple marketers. To date the Jay-Z commercial they created has been the most successful (seen below), but they're hoping that Paul Teutul and his sons hold an even wider appeal for the millions that will be watching the Super Bowl tomorrow.

     

    <object height='350' width='425'><param name="movie" value="http://www.youtube.com/v/XyI5OnECBoM" /><param name="wmode" value="transparent" /><embed height='350' src="http://www.youtube.com/v/XyI5OnECBoM" type="application/x-shockwave-flash" width='425' wmode="transparent" /></object>

    HP's Jay-Z Personal Touch commercial

     
    Last edited by a moderator: May 7, 2015
    Andrew Baxter, Feb 3, 2007
    #1
  2. ejl

    ejl fudge

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    errr.....i doubt this american chopper guy is more popular than jay-z...

    anyway....

    GO BEARS!
     
    ejl, Feb 3, 2007
    #2
  3. HP Fan

    HP Fan Notebook Evangelist

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    lol thats not even j-z. its his voice tho
     
    HP Fan, Feb 3, 2007
    #3
  4. chrisyano

    chrisyano Hall Monitor NBR Reviewer

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    $2.6M on a 30-second spot. Hope it pays off. I remember when it was more like $1M, but I guess times have changed.

    But "Game Day System Specials" that aren't special? That's lame in my opinion.
     
    chrisyano, Feb 4, 2007
    #4
  5. gilo

    gilo Notebook Deity NBR Reviewer

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    That reminds me old pepole saying I remember when you could buy a new Pontiac for 40$ ( Kathy Griffin ) but on a whole different scale ...
     
    gilo, Feb 6, 2007
    #5