The Notebook Review forums were hosted by TechTarget, who shut down them down on January 31, 2022. This static read-only archive was pulled by NBR forum users between January 20 and January 31, 2022, in an effort to make sure that the valuable technical information that had been posted on the forums is preserved. For current discussions, many NBR forum users moved over to NotebookTalk.net after the shutdown.
Problems? See this thread at archive.org.

    AMD Drops ATI Branding Discussion

    Discussion in 'Notebook News and Reviews' started by Charles P. Jefferies, Aug 30, 2010.

  1. Charles P. Jefferies

    Charles P. Jefferies Lead Moderator Super Moderator

    Reputations:
    22,339
    Messages:
    36,639
    Likes Received:
    5,080
    Trophy Points:
    931
    Last edited by a moderator: May 7, 2015
    Charles P. Jefferies, Aug 30, 2010
    #1
  2. xeroxide

    xeroxide Notebook Deity

    Reputations:
    487
    Messages:
    1,390
    Likes Received:
    1
    Trophy Points:
    56
    zzz sad day indeed.
    i like the ATI logo

    hehe, instead of calling it fusion, why don't they use the unofficial name...
    "DAAMIT"

    [​IMG]
     
    xeroxide, Aug 30, 2010
    #2
  3. Charles P. Jefferies

    Charles P. Jefferies Lead Moderator Super Moderator

    Reputations:
    22,339
    Messages:
    36,639
    Likes Received:
    5,080
    Trophy Points:
    931
    I actually think it was a good move for AMD; the ATI co-branding was confusing. It might help unify their brand name in the long term.

    And with the AMD Fusion CPU+GPU chip coming out (which won't even be called Fusion when launched -- see the link at the bottom of the news story), it makes a lot of sense . . . general consumers may not be aware that AMD bought ATI and thus have trouble making sense of what the device is.
     
    Charles P. Jefferies, Aug 31, 2010
    #3
  4. paui

    paui Notebook Enthusiast

    Reputations:
    0
    Messages:
    25
    Likes Received:
    0
    Trophy Points:
    5
    I will miss the ATI brand name..
     
    paui, Sep 2, 2010
    #4
  5. badb0y

    badb0y Notebook Enthusiast

    Reputations:
    30
    Messages:
    28
    Likes Received:
    0
    Trophy Points:
    5
    It seems that AMD will retain the ATi name for atleast the HD 6000 series.
     
    badb0y, Sep 6, 2010
    #5
  6. equilibrium1736

    equilibrium1736 Notebook Geek

    Reputations:
    1
    Messages:
    77
    Likes Received:
    0
    Trophy Points:
    15
    This is a very bad mistake. Everyone is familiar with the ATI logo branding and it's an excellent one at that. Personally I think they should separate the brands into their own companies like they used to be before the buyout. You shouldn't see ATI on AMD's website and vise versa, they both stand on their own very well.
     
    equilibrium1736, Sep 9, 2010
    #6
  7. thundernet

    thundernet Notebook Deity

    Reputations:
    609
    Messages:
    1,285
    Likes Received:
    0
    Trophy Points:
    55
    Good beacause ATI has developed over the years a loyal following.(I like their logos too) :D
     
    thundernet, Sep 10, 2010
    #7