A Product-Light Preview Day at Macworld/iWorld 2012 Discussion

Preview Day for this year's San Francisco Macworld tradeshow -- they've added "iWorld" to be sure to include all the Apple "i" product (iPod, iPad, iPhone, i-etc.) -- was disappointingly light in products. And most of them, indeed, target the iPhone and iPad rather than the Macintosh systems. Even as laptop companies flood the market with Windows-based "ultrabooks" modeled after the Apple MacBook Air, there has been little to no mention of the popular MacBook Air or MacBook Pro during the first day of the show.

The pre-show "Innovation Showcase," for example, was advertised as showing media attendees "more than 30 of the coolest and newest consumer technologies and gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld | iWorld this year. Hand-selected from First Looks, a program that puts the spotlight on the newest and coolest solutions..." and so on. In actual fact, only seven vendors showed up. They were able to demo crowded together along a ten-foot folding table in the Moscone Center West lobby.

Let's take a quick look to see what they had to offer.

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