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    Dell Financial Services weird stuff.

    Discussion in 'Dell' started by Trottel, Aug 2, 2009.

  1. Trottel

    Trottel Notebook Virtuoso

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    So I got my first statement in the mail (even though I paid it all off) and it came with a thing for some online flower shop and another thing trying to sell me magnetic bracelets. It just seems really odd coming from Dell. Just want to make sure I'm not going crazy.
     
    Trottel, Aug 2, 2009
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  2. Cin'

    Cin' Anathema

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    No, your not going crazy..they always put that crappy insert stuff in there. :(

    Dell DPA is owned by CIT Bank..which means they can basically *toss in whatever* they want into your monthly statement... :rolleyes:

    I never pay attention..I see it, and it go's directly into my recycling bin. :D

    What a waste of paper..*sigh*


    Cin...
     
    Cin', Aug 2, 2009
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  3. Fragilexx

    Fragilexx Get'cha head in the game

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    The great thing about direct marketing is that you can measure everything pretty much. What this means is that if I send out an insert into a mailing, I know how much it costs to send and because they all have a way of tracking the responses, I know how much money I made on it. If it didn't work (i.e wasn't profitable), then I wouldn't be doing it, and the same is true for these people selling you magnetic bracelets.

    Sure, it can be considered a waste of paper; but if you recycle it, as most people will, then that paper is not waste at all.
     
    Fragilexx, Aug 2, 2009
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  4. JTOverath

    JTOverath Notebook Evangelist

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    If I remember right a successful Direct Mail campaign generally expects about 2% of people mailed to buy whatever was advertised.
     
    JTOverath, Aug 3, 2009
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  5. Fragilexx

    Fragilexx Get'cha head in the game

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    It depends on whom your mailing and what you are mailing. For my company, if I send out a mailing to cold prospects whom have purchased a completely unrelated product, then I would be suprised to see even 0.5% response rate.

    Response rate though is no measure of success. Instead you should only look at the financials, i.e did the activity achieve and/or exceed breakeven. That is the be all and end all of direct marketing.

    If I am selling cars, a 0.01% response rate would still be good if you consider the price of a car in comparison to the costs of the mailing; whereas if I am selling balls of string then my response rate needs to be high, or my costs incredibly low, or even the average sale needs to be high. A combination of all three is ideal, and it's the combination of all three that enables you to calculate the performance to break even.
     
    Fragilexx, Aug 3, 2009
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