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    iMac update soon?

    Discussion in 'Apple and Mac OS X' started by codeoverride, Sep 15, 2009.

  1. codeoverride

    codeoverride Notebook Evangelist

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    Any of you guys know when the next Apple event might be held? I was looking at the product cycle of the iMac and it looks like it might be updated soon..
     
    codeoverride, Sep 15, 2009
    #1
  2. ClearSkies

    ClearSkies Well no, I'm still here..

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    Latest info was back in June, which confirmed through sources that Apple was planning to implement a price drop sometime in "Fall" along the lines of what happened in the mobile lines, which might coincide with "two new features" being launched in the iMac line and/or a new desktop chassis similar to the 24 Cinema Display. Speculation was feature #1 would be BRay, but no guessing on #2.

    There's been no chatter about the desktop line at all during the last 2 months - probably in part because of Snow's release and then the iPod event last week. Best guesses put a desktop update perhaps sometime in October, so that both the iPod and desktop lines are updated and ready for the holiday shopping season.
     
    ClearSkies, Sep 15, 2009
    #2
  3. tallan

    tallan Notebook Deity

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    tallan, Sep 15, 2009
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  4. applebook

    applebook Notebook Evangelist

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    Yes.
    10/char
     
    applebook, Sep 15, 2009
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  5. ronnieb

    ronnieb Representing the Canucks

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    But then wouldn't a BD Drive hike up the price of manufacturing it, therefore not allowing Apple to drop the unit price?
     
    ronnieb, Sep 17, 2009
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  6. ClearSkies

    ClearSkies Well no, I'm still here..

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    Not necessarily.

    BRay play drives (not burners, I doubt this is on the table) in the volume quantities that Apple would be purchasing have quite a low per unit cost, and the current cost of other components is lower than 6-12 months ago. Plus, there is evidence that Apple is already using their significant profit margins from iPhone/Touch to subsidize the June 09 price drops in the mobile line (and could conceivably apply this to the desktop units too).

    With $20B+ in cash reserves, and still selling tens of millions of mp3 and other units per quarter, this is easily within reach for Cupertino.
     
    ClearSkies, Sep 17, 2009
    #6